The Tiny Tassel is a female, Black, and Asian-owned handmade jewelry, clothing, and accessories store inspired by the vibrant colors of Charleston, SC.

Mimi Stripin, founder of The Tiny Tassel is a markering genius and is known for her consistent brand content creation. So, after reconnecting at a business retreat, we were thrilled that she reached about a previous offering of ours, the "brand boost".

While in the process of updating her website, Mimi asked our team to complete a Brand Audit to strategically guide the direction of strong existing brand identity. In our audit, we…

• Researched competitors/aspirational brands

• Recommended color adjustments and additions to the website and overall brand

• Edited website copy

• Once we shared our recommendations, we got started implementing the updates by...

  • Providing new colors, textures, patterns, hand-drawn icons, and logo variations to give their brand more breadth

  • Designing a suit of custom Instagram story templates