Chabu is a versatile, intentionally designed fitness tool born from the need for a better yoga ball experience.
Founder and Athens-based fitness instructor, Tracy, spent years searching for the ideal equipment before realizing it didn't exist—so she designed it herself. Chabu was created to be inclusive of all ages, body types, and exercise levels, offering a multi-functional solution for various workout styles.
We worked with Tracy and the Chabu team to help bring their brand to life, ensuring they launched with a brand identity and website fit for their dreams for their brand[need better wording here]. Completing our Brand Blueprint and Beyond Branding process, we created a strategic and visual foundation that supports their growth from their debut. [need something better for this sentence too]
Channel
Your
Potential
Here’s what we did…
Our goal was to build a brand that reflected Chabu’s innovative approach to movement, creating a foundation that supports their growth as they redefine the yoga ball experience.
We hosted a brand strategy session to understand Tracy’s vision, brand evolution, and future goals.
Taking everything we learned in our time together as well as from competitive analysis, our team wrote foundational messaging that gave Tracy clarity moving forward in this next iteration of her business.
We developed logo and design concepts that reflected Chabu’s team’s style and creating a look and feel that ensures this innovative equipment grabs attention from day one. Then, we honed in on creating a vast color palette and choosing typography that complimented her visual aesthetic.
Finally, we applied all the foundational brand elements from the Brand Basis process to design print collateral like shipping boxes.
Brand Messaging
