Jenni Roberts has been capturing life’s sweetest stories for over 14 years now. From families to brands and products, she snaps the moments that need to be remembered. When she noticed a missing spark in the traditional picture day photography market, she set out to change it — creating a brand that feels friendly, fun, and built to leave a legacy.
After years of running in the same circles, having Jenni as a client felt like such a full-circle moment. Crafting the foundation of her brand was a joy from start to finish, and we’re honored to have helped her bring her thoughtful, creative vision to life.
Give a smile, get a smile
Here’s what we did…
Our goal was to create a brand that felt uniquely tailored to Jenni, with longevity and timelessness in mind as her business evolves and grows.
We hosted a brand strategy session to understand her vision, brand evolution, and future goals.
Taking everything we learned in our time together as well as from competitive analysis, our team wrote foundational messaging that gave Jenni clarity moving forward in this next iteration of her business.
We developed logo and design concepts that were saturated in Jenni’s personal style. Then, we honed in on creating a vast color palette and choosing typography that complimented her visual aesthetic.
Finally, we applied all the foundational brand elements from the Brand Basis process to design print collateral like business cards.
Brand Messaging
