Amanda Buchannan, most affectionately referred to as “Lola” by her three grandchildren, found that there weren’t many spaces for young kids and their parents to engage in age-appropriate forms of play. Wanting to make a space for families like her own (and, truthfully, spend her days playing with children), she thoughtfully planned out every inch of Lola’s Play Place to provide parents a safe and silly environment to play, pretend, and party with their young children, without the pickup.
In the early stages of bringing Lola's Playplace to life, Amanda reached our to our team to help with all things branding. She was clear in her vision, and truly one of the easiest and most enjoyable clients we have ever worked with! Together, we walked through our Brand Basis and Beyond Branding packages to make sure she had everything she needed to create a safe and silly space for her little friends!
Make every day feel like recess.
Here’s what we did…
After kicking off with a 2 hour Strategy Session, we completed our Brand Basis process to craft a creative brand story and visual presence, including everything from vision statement and values to logos and vibrant color options!
In Phase Two, we completed our Beyond Branding package to implement the new branding elements in a custom built Squarespace website.
