Black background with the words 'ISLA PAYAL' in white capital letters, separated by a stylized white sunburst or starburst symbol in the center.

Project Scope: Brand Basis Package

Celebrating the timeless elegance of bold, beautiful women.

IslaPayal designs ethical, signature dresses that embody effortless luxury.

Founder and Designer, Payal Share approached our team during a transitional season to elevate her brand, tone down her color palette, and seamlessly share her story with customers.

Completing our Brand Basis process, we worked with Payal to craft messaging and visuals that embody the sophistication of her brand.

Collage of six patterns and logos for ISLAPAYAL, with various floral and starburst designs in shades of blue, green, and beige.
Clothing label on a tan garment reading 'ISLA PAYAL' with a sun-like symbol, and size 'S' tag.

Here’s what we did…

  • Our goal was to reflect Payal's passion for ethical luxury and emboldening women through her brand messaging and design.

  • We hosted a brand strategy session (where we all cried) to understand the brand’s story, purpose, evolution, and goals.

  • Developed logo and design concepts that were simple, elegant, and could be easily recognized across multiple platforms. Then, we enriched her color palette and provided clean, sophisticated typography.

  • Wrote key foundational brand messaging and edited custom website copy.

Computer screen displaying a website for Isla Payal with a photo of people in green dresses, a cityscape background, and a pop-up form for contact information.
Four floral pattern designs in separate quadrants: top left with light blue background and white flower motifs, top right with dark blue background and blue leaves and flowers, bottom left with pale yellow background and large starburst flowers in a slightly darker shade, bottom right with muted green background and light green floral motifs.
A design blueprint titled 'Mission' explaining how the brand achieves its vision, with central words 'ethical,' 'signature,' and 'luxury' connected by arrows and accompanied by descriptive notes about conscious creation, designer involvement, functionality, and fashionability.
Logo with a blue starburst and text 'ISLA PAYPAL' in blue below it.
APAYALIS logo with a blue compass rose surrounded by the words 'APAYALIS' in blue capital letters.
Blue outline drawing of a flower with a large central bloom and several leaves.

Are you interested in launching a new brand or creating a new look for your existing brand?

Fill out our brief inquiry form to tell us more about you and your business and schedule a call with us!

LET'S GET THIS PARTY STARTED