Dash & Co is a high end makeup and beauty store in Augusta, GA who’s mission is to empower individuals to embrace their unique beauty through a curated collection of high quality skincare and cosmetic products.
Dash brought our team on to help them source many pivotal pieces of branded merchandise. From hats and sweatshirts to shopping bags and tissue paper, we loved helping them bring their brand to life and enjoy a successful grand opening.
Redefining the beauty experience.
How we helped…
Here’s what we did…
Our goal was to create a brand that felt uniquely tailored to Chandler, with longevity and timelessness in mind as her business evolves and grows.
We hosted a brand strategy session to understand her vision, brand evolution, and future goals.
Taking everything we learned in our time together as well as from competitive analysis, our team wrote foundational messaging that gave Chandler clarity moving forward in this next iteration of her business.
We developed logo and design concepts that were saturated in Chandler's personal style. Then, we honed in on creating a vast color palette and choosing typography that complimented her visual aesthetic.
Finally, we applied all the foundational brand elements from the Brand Basis process to design print collateral like business cards.
Brand Messaging
