Chandler Sherry embraces bold strokes and abstract lines to create spontaneous and expressive pieces of art. She works to uniquely transform what’s cherished into collectable, wearable, decorative, and admirable art!
Our team met Chandler at The Southern Coterie Summit and became quick friends. In the process of expanding her offerings beyond collegiate art, Chandler was looking to reimagine her brand's potential.
A living legacy of color.
Here’s what we did…
Our goal was to create a brand that felt uniquely tailored to Chandler, with longevity and timelessness in mind as her business evolves and grows.
We hosted a brand strategy session to understand her vision, brand evolution, and future goals.
Taking everything we learned in our time together as well as from competitive analysis, our team wrote foundational messaging that gave Chandler clarity moving forward in this next iteration of her business.
We developed logo and design concepts that were saturated in Chandler's personal style. Then, we honed in on creating a vast color palette and choosing typography that complimented her visual aesthetic.
Finally, we applied all the foundational brand elements from the Brand Basis process to design print collateral like business cards.
Brand Messaging
